Sunday, June 21, 2009
Audi Fashion Festival
The main purpose/target for Audi Fashion Festival
Fashion is trying to target its market in Asia whereby the international and regional fashion designers can have the opportunity to showcase their creative collections. If the future of fashion can be targeted in Asia, Singapore could be the core leader. Based on my research, McDowell, who is the senior fashion writer for London's Sunday Times, said that Singapore is the only Asian city that looks Western, where English is widely spoken and that is a big advantage for Singapore to be part of the fashion scene.
Furthermore, Tjin Lee, who is the managing director of organizer Mercury Marketing & Communications, stated that they want Singapore to be the place where designers such as Lacroix, and Pugh, can reach out to the whole region and Asian designers to be recognised and reported by the international media. They hope that by organising the Audi Fashion Festival, they will be able to attract new and existing potential customers, launching new collections and creating a well-known branding to the public. Hence, the main purpose for Audi Fashion Festival to be held in Singapore this year was because they want people to appreciate art and experience beauty.
AFF09: The Ashley Isham Couture Showcase brought to you by Lee Hwa Jewellery
AFF09: The Ashley Isham Couture Showcase by Lee Hwa Jewellery (Final Walk)
Copyright from www.fash.eccentric.com & www.you.tube 2009
Audi Fashion Festival has introduced one of the most stylish cars this year, the new Audi A3 Cabriolet. The open-top Audi A3 was defined as elegant and sporty. Hence its target segment is demographic segmentation whereby they targeted mostly the male working executive who aged from 28 to 35 years old. Its target segment can also be psychographic segmentation whereby they attracted people based on common interest; fashion.
New Audi A3 Cabriolet