Sunday, June 21, 2009
Audi Fashion Festival
The Stakeholders for Audi Fashion Festival
Event Stakeholders refer to someone who has an interest in an event. It comprises Participants and Spectators, Co-Workers, Media, Sponsors and Partners, Host Community and Host Organisation.
- Participants and Spectators:
Participants and spectators consisted of Chief Executive Officer (CEO)/Director of the fashion brands, Chief Executive Officer (CEO)/Director of the model agencies, very important people (VIP), Celebrities and the public.
- Co-workers:
Co-workers consisted of Audi Fashion Festival Board of Directors, Audi Fashion Festival Management, Operations and 300 Volunteers.
Audi Fashion Festival Board of Directors involved of Chair-person, Executive Deputy Chair and Company Secretary.
Audi Fashion Festival Management involved of Festival Director, Events & Operations General Manager, Business Development & Marketing General Manager, Office Manager, Sponsorship Manager, Ticketing Manager, Cultural Program Manager, Event Liaison, Marketing & Business, Publicity Executive, Event Executive, Designer Liaison, Executive Assistant, Officer Administrator and Logistics Coordinator.
Operations involved of Ushers, Security Guards, Cleaners, Food & Beverage Service Staffs and Chiefs. Stage & Production Manager, Mercury Marketing and Communications which is a boutique Events Management and Public Relations agency, Technical Crews, Loaders, Stagehands, Riggers, Electrician. Wardrope Consultant, Make-Up Artists, Artist Liaison, Fashion Designers included 6 regional designers and four homegrown talents, 200 Models whom included 2 International Top Models; Charmaine Harn and Jacquetta Wheeler , Personal Assistants and Merchandising & Hospitality Staffs.
- Media:
Media consisted of Microsoft Advertising, Live!Studios which involved the team of photographers, Magazine such as Celton Manx & Designaré and the press from Mediacrop Pte Ltd.
Microsoft Advertising is an official online partner of the Audi Fashion Festival. Media networks consisted of MSN Lifestyle, Windows Live, Facebook, Community Mocca (A Mediacorp Interactive Media) and their global technology platform tool – Atlas, where visitors can access celebrity photo galleries, interviews, video and editorial features.
- Sponsors and Partners:
Audi Fashion Festival presenting sponsor is Audi. Official card sponsor is MasterCard. Official living sponsor is Baker. Official mobile phone sponsor is Samsung Mobile. Official Jewellery sponsor is Lee Hwa Jewellery.
Audi Fashion Festival is supported by Official Hair- Action Hair Salon using L'Oréal Professionnel, Official Hotel – The St. Regis Singapore, Official Light Sparkling Beverage – Coca-Cola light, Official Logistics Provider – DHL, Official Skincare – Dr. Georgia Lee, Official Screen Provider – International Conexxion, Preferred Caterer – Lavish, Official Photography Partner – Live!studios, Official Makeup – M·A·C, Official Online Partner – Microsoft Advertising, Official Champagne – Piper-Heidsieck, Official Wine – Rosemount, Official Airline – SIA, Official Nightlife Partner – Time Out Singapore, Production Partner – 1 Werks, Official Garment Care Partner – NOVITA, the Lifestyle Makers and Partner – Yew Lee Metal Works.
- Host community:
Host community means places that will be affected around the area. Places that will be affected around Orchard Road will be Ngee Ann City/Takashimaya, Paragon, Wisma Atria atrium and Tangs Department Store. There will also be satellite events held at other venues. Places that will be affected around the satellite events will be shopping mall such as ViVo City, Zouk and Singapore Art Museum.
- Host Organisation:
The host organisation is Mercury Marketing and Communications. It is defined as a “one-stop’ agency that offers their client Audi, integrated creative consultancy, event management, media relations and a targeted invitation database.