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The Princess
Jacelyn GYL.
Leisure & Resort Management
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Of Yesterday
June 2009


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Sunday, June 21, 2009
Audi Fashion Festival

Tourism benefits received by the host city

Audi Fashion Festival will help to create tourism benefits to Singapore. Tourism benefits refer to Political, Tourism & Economic, Social & Cultural, Physical & Environmental and Leveraging Events and the Legacy.
Political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. By having Audi Fashion Festival, government will increase its security force during Audi Fashion Festival to maintain safeness and this will not only helps to create job opportunities but also helps to promote a good reputation for Singapore. Furthermore, an increase in foreigners mean there will be an increase in tax revenue thus it will benefit its economy.
Audi Fashion Festival has invited foreigner fashion designers and international top models to run the show. It will attract the foreigners to join the event as well. Some of them might extend their stays in Singapore and visited other regional tourism destinations; hence this helps to contribute to the increase of tourism receipts and tax revenues. Besides this, Audi Fashion Festival organised various types of runway show. This will not only helps to enhance the branding image of the fashion designers’ collections but also helps to create business opportunities as it will tempt the audiences to purchase the collections. When there is a significant increase in revenues earned, it will lead to an economy growth and improve in the standard of living for Singaporeans.
By organising Audi Fashion Festival, it will attract people to come together to join the event as well as to share their runway experiences. This will not only promote social cohesion but also helps to broaden people’s thought and culture, exposing them to new and challenging people, customs or ideas. Meaning, it helps people to expose more to fashion culture by influencing them to appreciate art and enable them to cultivate artistic and innovative work in the future. Hence, this will help Singapore to further step in a deeper understanding of artistic fashion culture. Besides this, it will help to increase community participation as there will be lots of interaction with different people. It gave the locals the opportunities to work with professionals from overseas.
There will be an increased in environmental awareness whereby there will be greening of roads along orchard road before Audi Fashion Festival so as to further enhance a clean and green image of Singapore to the foreigners. Thus, this helps to transform Singapore into a more attractive and inviting district with a sense of pride.
By organising Audi Fashion Festival, it generate non-tourism benefits by accommodate to more demand. Meaning it uses the ability of its event to generate local business advantages. For instance, Audi Fashion Festival displayed their exhibition at the Wisma Atria atrium, by doing this; it can also attract the public to shop at Wisma. Thus, this will help business to earn more revenues. Consecutively; it will also contribute to the economy of Singapore.